This entry is part 3 of 12 in the series Rethinking the Internet

One thing I think bothers me most about all those social media platforms and its usage is the fact that it turned many people obsessed with numbers and they started to think about almost everything based on those meaningless analytics data.

For example, one of the Turkish musicians which I like recently did something really stupid and called out a random people basically saying “You have only 31 followers. Who cares what you think?” The dude was only saying that he gave another chance to his latest song and actually liked it this time. There wasn’t even anything remotely bad in that tweet or anything.

Another thing I’ve been seeing and still trying to wrap my head around is that some people trying to run their personal accounts like it’s a brand account. They’re checking analytics data, scheduling their most normal tweets based on that and bunch of other stuff. I think I shouldn’t be surprised about this considering years of online talks about “personal brand”. But this doesn’t change the fact that even thinking about it makes me sick.

I also see that people are also trying to do all that analytics, timing and other things on podcasting too. Like, it’s basically an RSS feed for sound files. People gets subscribed and listen whenever they want. But no, they have to put analytics and numbers into that too. And then find bunch of meaningless data.

Like I’m writing this post around 22 in Tuesday night and will post it when it’s done. Because it’s a blog and I’m doing this just because I wanted to. I shouldn’t be thinking about when I should publish this. But according to an important number of people only, I’m being stupid by doing this.


I’m really not sure about what to do in all of this. Like I said on the previous post, there are many people I like and care about what they’re sharing is in those places but other than that, it’s hard to find enough justification to stay in there with this madness. I’m not even talking about the toxicity part (at least not in this post).

I believe there will be many more in this series.

Series Navigation<< Rethinking How I Use Internet: 2Rethinking How I Use Internet: 4 >>

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