Last week I talked a bit about compass memes on my newsletter. It was something came out of nowhere but the more I think about it, I feel like there is more to think and talk about it.

Jay, who introduced me to the compasses, also recently wrote about it on his blog. Including a good amount of reading and some connections to ‘Ralphing.’

One of the things I think is clear about this form of compass media object is that they rapidly open up new cognitive territory. But they also seize and claim the new territory the moment that you realise that it has formed in your brain. Like laying tarot cards of a kind you have never seen before on the table, and before you can read the spread shouting SNAP and pulling them back.

In the meme theory back channels I frequent this is known as “Ralphing”.

095 :: Half formed thoughts On ‘Ralphing’ and Compass Memes

If this whole conversation sounds interesting, you should read the whole thing. And then start writing your own thoughts or making your own compasses.


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